Storytelling is hardwired into all of us and it's an essential part of branding. But what actually constitutes a story? And how do we craft a brand story that truly engages our audience, whether it's our colleagues or our customers? Simply taking a story from the physical world and planting it in the social media space just won't cut it anymore.
This one hour session with Indhran will uncover storytelling insights using the latest tools and technologies to enhance your brand and make it come to life. Indhran will take you to the art and science of storytelling, drawing upon everything from ancient lessons of Aristotle to the latest techniques of Hollywood screenwriters.
Learn the new rules of branding storytelling in a disrupted world
Understand what makes content go viral
Discover how to craft digital story plot structures