Hong Kong is constantly changing as customers are choosing to adopt new ways of life. With the world transforming into a homogenous marketplace, it can be difficult when trying to find the balance between standardized and localized global marketing practices. The rate of the global market continues to rise at an unprecedented rate, and difficulties when attempting to harmonize the cultural differences of the markets can easily arise.
Join us on June 20th at 3/F Eton Tower, Causeway Bay for wine and cheese to discover the recent insights and trends from local Hong Kong event professionals who are leveraging technological advances and tools when promoting events. A 'one size fits all' approach is no longer a viable option as a global marketing strategy, and can be extremely problematic when you are trying to grow your organization. EventBank will be hosting a panel discussion with industry experts on how the global marketing field is constantly having to shift in response to consumer demand, rapid technological innovation, and a deluge of content and platforms.
Join other marketing executives in Hong Kong on June 20th to discuss the shift from global to localized marketing strategies that are changing the face of the consumer industry.