Current health crisis has certainly taken a toll on the event industry and as a result industry's future landscape is bound to transform.
But every crisis has two sides - a challenge and an opportunity. As such, it's not just a matter of getting the event industry engine restarted. The collective event ecosystem must understand what has changed, and what will be the best position for the industry to grow together and become a global force once again.
Many conferences and industry events worldwide are being cancelled or postponed, but the learning doesn't have to stop. With more employees working from home, organizers and participants of in-person events were forced to switch to digital. While in-person events will not be replaced entirely after COVID-19, event organizers will have to figure out ways how to drive revenue through events post crisis.
Event professionals need to look forward into the future, and ready themselves for a revival. Now more than ever, is a good time to take stock, and refresh your event strategies.
CEO of Flawless Events
CEO & Founder of Zuri Events
Chairlady at Event Managers Association of Kenya
Publisher & Chairman at CIO East Africa
Chief Executive Officer at Southern African Association for the Conference Industry
CEO & Co-Founder of EventBank
Founded in 2013, EventBank provides cloud platform that gives communities the power to streamline operations, enrich member engagement, and maximize value underpinning expansive networks.
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