Iris has 10 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.
Demi Shi-Guth is a Category Leader of Beauty and Personal Care at Tmall Global and Kaola.com, the premier cross-border e-commerce platforms in China and part of Alibaba Group’s core commerce ecosystem. She has been a pioneer in the cross-border e-commerce sector, engaging with American brands to expand and grow their businesses in China. With her knowledge and expertise, Demi currently helps beauty and personal care brands to evaluate various market entry solutions offered by Alibaba and launch their products in the largest e-commerce market in the world.