Focus and Features
Sales and Marketing functions are often regarded as the lifeblood of a company bringing in the revenues. As sales & marketing is core to any business enterprise, both internal auditors and cross-functional teams need to be equipped with the right capability and tools to ensure that these highly dynamic functions are well-controlled.
This program covers controls over key Commercial Processes including Selling, Marketing and Third Party Governance (Distributors, Media and Creative Agencies, Promo and Marketing Service). Cross-functional teams within the organization need to be aware of how company resources can be efficiently and effectively utilized in order to ensure delivery of business objectives and strategies. Also, governance of business partners and third parties is critical to a company's success, thus, the need to ensure that their processes are in line with company guidelines.
This course provides a basic understanding of Sales & Marketing auditing principles and tools both for auditors as well as non-auditors with internal control responsibilities. The methodologies include a combination of lectures, case studies and group discussions to provide a comprehensive learning process.
What You Will Learn
The program will enable participants to learn and/or apply the following:
Sales & Marketing Audit Overview
COMMON SALES AND MARKETING PROCESSES AND CONTROL WATCHOUTS
Budget And Forecast Authorization, Communication And Monitoring
Marketing Processes And Control Watchouts Pricing
SALES PROCESSES AND CONTROL WATCHOUTS
Customer Contracts and Business Plan Review and Alignment
THIRD PARTY PROCESSES AND CONTROL WATCHOUTS
Third Party Governance
Case Study & Group Discussion
Who Should Attend
The seminar is ideal for Sales & Marketing auditors as well as cross-functional teams with audit oversight functions – Marketing, Sales and Contract Managers.
Institute of Internal Auditors Philippines, Inc.
139 Corporate Center, Valero Street,
Makati City, Philippines