This is a past event. Registration is closed. View more events from Data and Marketing Association(DMA)

Home

Agenda

8:30 AM

20 mins

Registration
Please reach on time to avoid last minute hassles.

8:50 AM

10 mins

Welcome Address
Welcome address and kick off 8th edition of DMA India Annual & Awards

9 AM

10 mins

Context Setting - Track 1
Hyper-efficient Personalization with Smart Data What is personal vs personalized? What is cool vs creepy? What is distant vs too close? In this era of technologies which enable a 360 view of the consumer, how does one balance out the marketer’s needs vs consumer expectations in terms of privacy and access control. This industry panel, consisting of leading marketing practitioners will deliberate at length the dilemma facing today’s marketers, highlight important industry trends and recommend bes...
Hyper-efficient Personalization with Smart Data What is personal vs personalized? What is cool vs creepy? What is distant vs too close? In this era of technologies which enable a 360 view of the consumer, how does one balance out the marketer’s needs vs consumer expectations in terms of privacy and access control. This industry panel, consisting of leading marketing practitioners will deliberate at length the dilemma facing today’s marketers, highlight important industry trends and recommend best practices that can help navigate the personalization path to profits with consumer in control
view more

9:10 AM

20 mins

Moving from vision to reality: The future of personalisation (Track 1- Keynote)
This session will look at the future of marketing and how personalisation can be achieved at scale. Until now, the utopia of one-to-one interactions has been a vision but not a reality. Now, with the introduction of AI, the ability to truely personalise is a reality for every marketer.

Three takeaways
Why is personalisation important?
How can AI be used in marketing today to drive increased personalisation and a better customer experience
Where do you start to move from vision to reality

9:30 AM

20 mins

Personal not just personalized ( Track 1 - Trend Spotting Panel)
The era of hyper-personalization offers brands and marketers multiple opportunities to engage with consumers as never before. However, these opportunities come with their own set of challenges also! The idea of the session is to take a deep dive and explore just how personal can marketers get today with their clients. How can they move beyond just personalization and into getting more personal with the consumer and yet not crossing ethical and other boundaries.1. Brand and marketers need to assu...
The era of hyper-personalization offers brands and marketers multiple opportunities to engage with consumers as never before. However, these opportunities come with their own set of challenges also! The idea of the session is to take a deep dive and explore just how personal can marketers get today with their clients. How can they move beyond just personalization and into getting more personal with the consumer and yet not crossing ethical and other boundaries.
1. Brand and marketers need to assure their consumers that data is genuinely "safe" and not all over the internet
2. Research, ML and AI will play a critical role in helping brands define this journey of personal over personalization
3. Traditional marketing mantras and models will also have to transform to deliver personalized experience to users
view more

9:50 AM

25 mins

Track 1 - Case Study

10:15 AM

20 mins

The Big Picture: Creating a data strategy for Bharat (Track 1 - Future Gazing Panel)
the panelists will deliberate on the extent of data poverty, challenges and the dimensions the data captured in the unconnected Bharat - both rural and urbanized. the panel will further discuss the role of data analytics as tool for rural development. through the reference of case studies, the panel will mention the role of data startups in essential areas like health, education, employment etc using technology solutions in voice and AI.1. challenges and the dimensions the data captured in the u...
the panelists will deliberate on the extent of data poverty, challenges and the dimensions the data captured in the unconnected Bharat - both rural and urbanized. the panel will further discuss the role of data analytics as tool for rural development. through the reference of case studies, the panel will mention the role of data startups in essential areas like health, education, employment etc using technology solutions in voice and AI.
1. challenges and the dimensions the data captured in the unconnected Bharat
2. role of data analytics as tool for rural development
3. role of data startups in essential areas using technology solutions like voice and AI.
view more

10:35 AM

15 mins

B2B Secrets for Consumer Marketers (Track 1 - Solo Presentation)
In the digital era, B2B marketers have adopted a lot of techniques from consumer marketers, to their great benefit. They’ve moved away from the limited focus on accounts, and embraced the possibilities of talking to buyers at a more personal level. But what about consumer marketers? What can they learn from B2B? This session gives some answers.1. Why B2B strategies can help consumer marketers deepen their customer relationships.2. Two value-driving actions B2C marketers can take immediately....
In the digital era, B2B marketers have adopted a lot of techniques from consumer marketers, to their great benefit. They’ve moved away from the limited focus on accounts, and embraced the possibilities of talking to buyers at a more personal level. But what about consumer marketers? What can they learn from B2B? This session gives some answers.
1. Why B2B strategies can help consumer marketers deepen their customer relationships.
2. Two value-driving actions B2C marketers can take immediately.
3. How a manufacturing firm found success by combining both B2B and B2C techniques.
view more

10:50 AM

10 mins

Data Driven Personalised Experience - Track Summation

11 AM

10 mins

Track 2 - Data Inspired Creativity and Content - Opening Remarks
We live in a world, where paid media is increasingly becoming distrustful, the native content is taking precedence over any other content source and consumer’s time spent per page is rapidly decreasing. Which means, brand managers, agencies and media professionals alike needs to get more creative to land the succinct messages more creatively backed by data, which help stitch message contextually. Therefore, creativity has a new place under the sun because with the content boom, that a consumer i...
We live in a world, where paid media is increasingly becoming distrustful, the native content is taking precedence over any other content source and consumer’s time spent per page is rapidly decreasing. Which means, brand managers, agencies and media professionals alike needs to get more creative to land the succinct messages more creatively backed by data, which help stitch message contextually. Therefore, creativity has a new place under the sun because with the content boom, that a consumer is exposed to, delivering meaningful, contextual content creatively will be key to seek customer attention and response
1. Learn practical aspects of data's influence on real time creativity
2. Can marketing embrace technology that really solves their real world issues
3. Is marketing ready to take a leap of faith and do something different from the past
view more

11:10 AM

20 mins

My journey is using data to build consumer focused organizations (Track 2 - Keynote)
I’ll talk about my journey going from an engineer to a consumer product manager to a management consultant and a data oriented consumer business leader. I’ll also reference some of the data oriented culture we’re building at HT
1. Building a data focused organization is a journey
2. You can use data for business results AND to build the right culture
3. Different types of data can help you connect with consumers in different ways

11:30 AM

20 mins

Is content writing art or science? (Track 2 - Trend Spotting Panel)
a. How much content can a brand produce b. if content is driven by data is it creative c. how do you use data to create unique content d. Is it possible to personalize content for each reader

11:50 AM

20 mins

Nerolac Colour Trails (Track 2 - Case Study)
Data if deciphered correctly can reap rewards. Nerolac Colour Trails has taken the power of data and converted it into an actionable living activation that has grown in strength and has in turn reaped rewards for the brand. This platform for inspirations with the help of its fans have now grown to 50+ thematic trails and each trail being bigger than the next. With the success of this campaign we are all set to take the concept to the next level in the next season.1. Data can give you direction t...
Data if deciphered correctly can reap rewards. Nerolac Colour Trails has taken the power of data and converted it into an actionable living activation that has grown in strength and has in turn reaped rewards for the brand. This platform for inspirations with the help of its fans have now grown to 50+ thematic trails and each trail being bigger than the next. With the success of this campaign we are all set to take the concept to the next level in the next season.
1. Data can give you direction to your content
2. Fans can become your greatest contributors
3. Influencer marketing done right
view more

12:10 PM

20 mins

Joining the dots to re-invent marketing for 2020 (Track 2 - Future Gazing Panel)
There is a perception that data and creativity are polar opposites. But with digital disruption, data-driven marketing is the new normal. Data is everywhere. We learn from our eminent panelists regarding their experiences and journeys in trying create a symbiotic relationship between the two; the challenges faced and has it taken to transform mindsets, culture and skills while traversing this path1. Understanding how organisations are re-inventing themselves leveraging data and creativity in a s...
There is a perception that data and creativity are polar opposites. But with digital disruption, data-driven marketing is the new normal. Data is everywhere. We learn from our eminent panelists regarding their experiences and journeys in trying create a symbiotic relationship between the two; the challenges faced and has it taken to transform mindsets, culture and skills while traversing this path
1. Understanding how organisations are re-inventing themselves leveraging data and creativity in a symbiotic manner. The key challenges in achieving this paradigm shift
2. What skill sets are required to enable a successful transformation
3. What are the different dimensions for driving the cultural change associated with this new era of marketing
view more

12:30 PM

20 mins

The hottest data-inspired creativity from 2018 (Track 2 - Solo Presentation)
With many year’s experience running global marketing awards, Matt will take the audience on a journey through some of the hottest “Data-inspired creativity” that was submitted in the International ECHO Awards earlier this year. Starting off with an overview of trends from 2018, the audience will then become the ECHO judges while Matt orchestrates a live debate with audience voting for the most innovate campaigns from 2018.1. Be inspired by data-storytelling2. New trends in data.3. How does India...
With many year’s experience running global marketing awards, Matt will take the audience on a journey through some of the hottest “Data-inspired creativity” that was submitted in the International ECHO Awards earlier this year. Starting off with an overview of trends from 2018, the audience will then become the ECHO judges while Matt orchestrates a live debate with audience voting for the most innovate campaigns from 2018.
1. Be inspired by data-storytelling
2. New trends in data.
3. How does India match up globally in data inspired creativity
view more

12:50 PM

10 mins

Track 2 - Data Inspired Creativity and Content - Track Summation

1 PM

45 mins

Lunch Break

1:45 PM

25 mins

Track 3 - Print Innovation and Digital Integration - Opening Remarks

2:10 PM

20 mins

Campaigns that Work from Bandra to Buxar. (Track 3 - Keynote)
What's the right fit media? How can data inform your media plan?

2:30 PM

20 mins

Media As An Experience: How AI & Digital are transforming Print and TV (Track 3 - Trend Spotting Panel)
1. From being one way communication traditional media have also made the leap into being interactive. For its recent sale, Amazon used media ranging from physical pop-ups in malls to cab advertising to digital. Will more advertisers look at these mega-format campaigns? Are they effective? Can media be more immersive? How? Examples? What is your experience with this?2. Ads can also be entertaining. What formats working well in storytelling? 3. Is hyper-personalization taking place in Indian medi...
1. From being one way communication traditional media have also made the leap into being interactive. For its recent sale, Amazon used media ranging from physical pop-ups in malls to cab advertising to digital. Will more advertisers look at these mega-format campaigns? Are they effective? Can media be more immersive? How? Examples? What is your experience with this?

2. Ads can also be entertaining. What formats working well in storytelling? 3. Is hyper-personalization taking place in Indian media?

3. English media used to have and advantage because richer consumers were comfortable with this language. Do you see a shift towards vernacular? What are the commercial implications of this?

4. What is the future of print?
view more

2:50 PM

20 mins

Print and Digital Symbiosis (Track 3 - Case Study)
Have you wondered how to effectively integrate your print and social campaigns? Are you interested in driving action on social using print campaigns? In this session we will share how we successfully applied new technologies to old school principles and media and drove breakthrough results. As a bonus you will see how the use of unconventional call to action in print can positively surprise you.1. Sum is greater than parts, when print and digital are integrated.2. QR codes are effective !! U...
Have you wondered how to effectively integrate your print and social campaigns? Are you interested in driving action on social using print campaigns? In this session we will share how we successfully applied new technologies to old school principles and media and drove breakthrough results. As a bonus you will see how the use of unconventional call to action in print can positively surprise you.
1. Sum is greater than parts, when print and digital are integrated.
2. QR codes are effective !! Use them to your advantage.
3. Engaging digital campaigns can increase shelf life of print campaigns.
view more

3:10 PM

20 mins

Mixed media – and how to get it right ( Track 3 Future Gazing Panel)
1. From "get me a full page ad" to "get me a viral campaign" some Indian marketers have moved from one medium to another. When is this the right choice? 2. How does one choose the right mix of media for a campaign? 3. What role does the agency play in the success of an omni-channel campaign? 4. What are best practices in getting a mixed media campaign right? 5. What type of audiences/products benefit most from a mixed media campaign?

3:30 PM

10 mins

Track 3 - Print Innovation and Digital Integration - Track Summation

3:40 PM

10 mins

How KARMAnomics builds Influence for #BrandYOU!
Your Career Karma is a beautiful symphony of the thought leadership and the karmic leadership of your personal brand. It is infact the nett effect of everything you do in your career to give back to the world while enriching your own. I have developed a concept to help you build, grow and manage your Career Karma effectively, and this concept is lovingly called - Karmanomics. The 7 laws of KARMAnomics when lived by help you build an invaluable influence for the #BrandYOU!1. The more you employ y...
Your Career Karma is a beautiful symphony of the thought leadership and the karmic leadership of your personal brand. It is infact the nett effect of everything you do in your career to give back to the world while enriching your own. I have developed a concept to help you build, grow and manage your Career Karma effectively, and this concept is lovingly called - Karmanomics. The 7 laws of KARMAnomics when lived by help you build an invaluable influence for the #BrandYOU!
1. The more you employ your thought leadership and karmic leadership as you progress through your career, richer is the career karma for the #BrandYOU!
2. Karmanomics can be better understood as the ART of creation, circulation, consumption and ultimately conferral of knowledge and wisdom throughout your career.
3. Our legacy is a beautiful manifestation of our career karma that gets built and bestowed over a lifetime.
view more

3:50 PM

10 mins

Moments Marketing the next frontier
Using real time data from the open web coupled with first party data brands are delivering unique personalised communication to consumers. The use of hybrid data sources coupled with AI is allowing brands to build use cases that connect with consumers at the moment of truth. In this session we look at inspirations for data driven moments marketing and what it can do for your brand1. See how brands can connect hybrid sources of structured and unstructured data to enrich consumer connect2. Learn h...
Using real time data from the open web coupled with first party data brands are delivering unique personalised communication to consumers. The use of hybrid data sources coupled with AI is allowing brands to build use cases that connect with consumers at the moment of truth. In this session we look at inspirations for data driven moments marketing and what it can do for your brand
1. See how brands can connect hybrid sources of structured and unstructured data to enrich consumer connect
2. Learn how AI can help identify actionable moments at scale
3. Get insights into how machine learning can help build optimised communication at a segment of one
view more

4 PM

10 mins

Need of the hour - to be brave
Session Synoposis as you would know from the title of my presentation- need of the hour is to be brave. Brave in our communication , marketing and how we approach digital in general. Most of times we see we take safer route , tried and tested which has very very less risks. Need now is to reinvent and be relevant to consumers. This can only happen when brand is brave and authentic enough to become centre of conversation which is happening in our daily lives.1. Optimise for customer experience2. ...
Session Synoposis as you would know from the title of my presentation- need of the hour is to be brave. Brave in our communication , marketing and how we approach digital in general. Most of times we see we take safer route , tried and tested which has very very less risks. Need now is to reinvent and be relevant to consumers. This can only happen when brand is brave and authentic enough to become centre of conversation which is happening in our daily lives.
1. Optimise for customer experience
2. Go for better and not perfect
3. Be authentic, brave and flexible
view more

4:10 PM

10 mins

Brand Action: Powered by technology
We live in a world where technology has created a world of distraction for consumers and democratised manufacturing and service design. USP is now a commodity. Brands are vying for new ways to connect with consumers, such as purpose led marketing. But brand purpose is only fulfilled by brand action. Can technology also be the solution to the problems it has created for marketers? We will zoom in on a case study which demonstrates how technology can enable a brand to bring alive its purpose and b...
We live in a world where technology has created a world of distraction for consumers and democratised manufacturing and service design. USP is now a commodity. Brands are vying for new ways to connect with consumers, such as purpose led marketing. But brand purpose is only fulfilled by brand action. Can technology also be the solution to the problems it has created for marketers? We will zoom in on a case study which demonstrates how technology can enable a brand to bring alive its purpose and build deep emotional bonds with its audience.
1. Data can inform messaging and experience choices for an effective and relevant solution
2. Technology can turn a stated brand purpose into brand action and consumer interaction
3. But data and technology are only enablers to build emotional bonds with our audiences in new ways
view more

4:20 PM

10 mins

Heart Head Herd:- 3 Tips for Marketers
If we are trying to answer the question “what are the tips for marketers for the future?” you can’t really start with marketing. Marketing, after all, is a discipline entirely dependent on the world around it. The future of marketing is ultimately controlled by the changes that happen in culture that impact consumer behaviour and delivered through technology In fact, marketing exists at the end of a chain: Culture —> Consumer Behavior —> Technology -> Marketing. The question, then, is what will ...
If we are trying to answer the question “what are the tips for marketers for the future?” you can’t really start with marketing. Marketing, after all, is a discipline entirely dependent on the world around it. The future of marketing is ultimately controlled by the changes that happen in culture that impact consumer behaviour and delivered through technology In fact, marketing exists at the end of a chain: Culture —> Consumer Behavior —> Technology -> Marketing. The question, then, is what will the future of technology, culture, and consumer behavior look like, and how will that affect the marketing industry and marketers.
1. Purpose is on the lips of many but in the hearts of few
2. Adaptability is more important that predicting the future
3. Information is the new intuition
view more

4:30 PM

10 mins

Phygital - Delivering Superior Consumer Experience
Is your marketing, Entertaining – not me too, Exciting – clutter breaking, Engaging – connects with me, Enabling – empowers me “Test ideas by experiment and observation, Build on those ideas that pass the test, reject the ones that fail. Follow the evidence wherever it leads and question everything. Accept these terms and the cosmos is yours”1. The Situations are universal - most consumers have a common need2. Tell, not only sell3. Personalisation is not a technology; it’s a strategy....
Is your marketing, Entertaining – not me too, Exciting – clutter breaking, Engaging – connects with me, Enabling – empowers me “Test ideas by experiment and observation, Build on those ideas that pass the test, reject the ones that fail. Follow the evidence wherever it leads and question everything. Accept these terms and the cosmos is yours”
1. The Situations are universal - most consumers have a common need
2. Tell, not only sell
3. Personalisation is not a technology; it’s a strategy.
view more

4:40 PM

10 mins

Inspiration Series

4:50 PM

10 mins

Brand Building Through Community Connect
The session talks about how one can leverage purpose and content to bring about social change through community participation, and build brands.
1. Be purpose driven
2. Create opportunities to co-create with your audience
3. Empower your customers and inspire them to give back to society

5 PM

10 mins

Intelligent Content - The Ultimate Superpower
In today’s digital age, consumer journey is getting more and more complicated with multiple touchpoints. This presents a significant opportunity to expose and influence consumers as they embark on this journey through seamless content integration. Intelligent content makes use of data and insights to build, connect with relevance while fulfilling middle as well as bottom funnel goals.1. Video has the power to beat all other content.2. Be prepared to all eventualities, including Voice Search.3. A...
In today’s digital age, consumer journey is getting more and more complicated with multiple touchpoints. This presents a significant opportunity to expose and influence consumers as they embark on this journey through seamless content integration. Intelligent content makes use of data and insights to build, connect with relevance while fulfilling middle as well as bottom funnel goals.
1. Video has the power to beat all other content.
2. Be prepared to all eventualities, including Voice Search.
3. Always optimize of regional languages.
view more

5:10 PM

10 mins

The ageless quest for fun
Play, and the desire for fun, surprise and humour are fundamental human needs, spanning all cultures and countries. Entertaining or unexpected products, services and campaigns that make life more enjoyable allow brands to capture consumers’ scarcest resource – their attention.
1. Consumers crave escapism
2. Humour can break through to saturated audiences
3. Humour can cut across demographics

5:20 PM

10 mins

The Phygital World
Customers want High-Touch and High-Tech. With digital becoming the way of life, brand owners cannot afford not to embrace the "Screenagers" and keep being relevant to them. Learning and unlearning is a critical part of the overall process and hence we marketeers in this fast Gen-T age, have to be on top of our games. Always.
1. Think Big
2. Think Local, be personal
3. The cost of not doing something is way bigger

5:30 PM

10 mins

The Innovative SEO
To drive results from SEO in a competitive business category, SEO needs to be innovative since the traditional techniques of SEO are dead. A combination of Data Analytics, Product and Content optimisation and Search Optimisation is the recipe to create an innovative SEO strategy. The goal of SEO should be no longer to just rank #1 but to rank #0 i.e. the Featured Snippet.1. SEO is an Organizational activity do not try to do it alone.2. Internal linking is crucial, do not ignore it.3. Ranking f...
To drive results from SEO in a competitive business category, SEO needs to be innovative since the traditional techniques of SEO are dead. A combination of Data Analytics, Product and Content optimisation and Search Optimisation is the recipe to create an innovative SEO strategy. The goal of SEO should be no longer to just rank #1 but to rank #0 i.e. the Featured Snippet.
1. SEO is an Organizational activity do not try to do it alone.
2. Internal linking is crucial, do not ignore it.
3. Ranking for Featured snippets is inevitable if you want to win the SEO game
view more

5:40 PM

10 mins

Building Meaningful Brands
Driven by their increased inter connectivity, audiences have now become media platforms in their own right. It’s now more important than ever to effectively engage these audiences so that they will propel your brand’s values, messages and drive loyalty, recommendation and ultimately, sales. Brands need to know why people care, and what makes their brands meaningful. Brands that go beyond the product and make a positive, tangible impact on what matters to us, gain a greater share of our lives.1. ...
Driven by their increased inter connectivity, audiences have now become media platforms in their own right. It’s now more important than ever to effectively engage these audiences so that they will propel your brand’s values, messages and drive loyalty, recommendation and ultimately, sales. Brands need to know why people care, and what makes their brands meaningful. Brands that go beyond the product and make a positive, tangible impact on what matters to us, gain a greater share of our lives.
1. People wouldn’t care if 74% of the brands they use every day just disappeared.
2. Meaningfulness in brand marketing can increase share of wallet by up to nine times.
3. Great content is a great driver of personal wellbeing and therefore meaningfulness.
view more

5:50 PM

10 mins

Subtracting to Win in Digital
Most marketers today feel the pressure of not 'missing out' when crafting their branding and marketing efforts. However, the key is to understand how much to add to the basket and which ones to move on from so as to be able to extract maximum benefits.
1. Leverage on the right voice to speak your brand message
2. Think about how you can plan to contribute to brand journeys
3. Use the power of data to treat every consumer differently

6 PM

10 mins

Be Revolutionary
To be a revolutionary one must focus on the path of evolution to be a revolution . Everyone is born special . There is infinite potential within every individual . Our unique genes signature with special skill sets and talents , can translate into excellence. Be a revolution which will fit you right in the map of the universal jig saw puzzle . That will make you the cocreator of your and everybody else's destiny.
1. Vision Beyond Compare
2. Creativity Unparalleled
3. Infinite Productivity

6:10 PM

10 mins

Agency of the future
Until not very long ago, there were clearly demarcated roles that necessitated a client to hire a flock of agencies to meet its marketing communications needs across mainline, digital, PR, retail activations and media buying. Everything functioned smoothly until the construct of the client-agency ecosystem got disrupted at its core. The iron throne in the new-world-order of marketing-communications agencies is still up for grabs. And as the tales of all great thrones go, there is much blood-she...
Until not very long ago, there were clearly demarcated roles that necessitated a client to hire a flock of agencies to meet its marketing communications needs across mainline, digital, PR, retail activations and media buying. Everything functioned smoothly until the construct of the client-agency ecosystem got disrupted at its core. The iron throne in the new-world-order of marketing-communications agencies is still up for grabs. And as the tales of all great thrones go, there is much blood-shedding on. Is your agency the one who will finally claim the throne? Are you prepared to be the reigning king as the throne seeks blood for its ultimate possessor?
1. Three distinct front-runners for the top slot- Traditional Agencies, Digital Agencies, Consultancy Firms.
2. Key skills- Creative Intelligence, Analytics & Insights, Creative Production, Tech Integration, Localisation & Transcreation, Digital Media.
3. Hallmark of the fittest- Willing to adapt, Agile in moves, Flexible in operations, Being on the customer’s side.
view more

6:20 PM

30 mins

VIP Reception & Networking Drinks

6:50 PM

15 mins

7:05 PM

10 mins

DMAi Knights

7:15 PM

20 mins

Marketing Influencer

7:35 PM

10 mins

Advertising in the Age of AI
The AI revolution is going to be very different from earlier revolutions such as the Industrial revolution, earlier machines were only able to replace the physical functions, however AI will also end up replacing the cognitive function. AI is going to disrupt every single facet of media, from content, distribution, advertising, creative to the way we run our Businesses. I believe it is not AI vs humans, but it is more like what humans can achieve with AI, organizations that learn how to use A...
The AI revolution is going to be very different from earlier revolutions such as the Industrial revolution, earlier machines were only able to replace the physical functions, however AI will also end up replacing the cognitive function. AI is going to disrupt every single facet of media, from content, distribution, advertising, creative to the way we run our Businesses. I believe it is not AI vs humans, but it is more like what humans can achieve with AI, organizations that learn how to use AI effectively are the ones that will win in the AI age.
1. AI is here, deal with it
2. Its not us vs AI, but us and AI, learn how to use it to gain a competitive advantage
3. The only way to survive is constantly learn.....
view more

7:45 PM

9:45 PM

Awards Gala

Speakers

  • Himani Agrawal (Director - Integrated Marketing of Microsoft India)

    Himani Agrawal

    Director - Integrated Marketing of Microsoft India

  • Vishwas Anand (Head of Content & Thought Leadership at Aspire Systems)

    Vishwas Anand

    Head of Content & Thought Leadership at Aspire Systems

    Read Bio
  • Rameet Arora (Chief Operating Officer at Hindustan Times Digital Streams)

    Rameet Arora

    Chief Operating Officer at Hindustan Times Digital Streams

    Read Bio
  • Alok Arya (Lead - Digital at Future Group)

    Alok Arya

    Lead - Digital at Future Group

    Read Bio
  • Vatsal Asher (CEO & Founder of DMAasia)

    Vatsal Asher

    CEO & Founder of DMAasia

  • Peeyush Bachlaus (Head of Marketing at Kansai Nerolac Paints Ltd)

    Peeyush Bachlaus

    Head of Marketing at Kansai Nerolac Paints Ltd

    Read Bio
  • Amit Bajaj (Content Strategy Lead at Nissan Motor Corporation)

    Amit Bajaj

    Content Strategy Lead at Nissan Motor Corporation

    Read Bio
  • Rajiv Bansal (CEO of Hindustan Times Digital Streams)

    Rajiv Bansal

    CEO of Hindustan Times Digital Streams

  • Chaaya Baradhwaaj (Founder of BC Web Wise)

    Chaaya Baradhwaaj

    Founder of BC Web Wise

    Read Bio
  • Ankush Bhandari (Chairman Of The Board at Ramyam Intelligence Lab)

    Ankush Bhandari

    Chairman Of The Board at Ramyam Intelligence Lab

  • Vivek Bhargava (CEO of DAN Performance Group)

    Vivek Bhargava

    CEO of DAN Performance Group

  • Tanvi Bhatt (Founder & CEO of Tanvi Bhatt International)

    Tanvi Bhatt

    Founder & CEO of Tanvi Bhatt International

  • Diptarup Chakraborti (Vice President & Global Head of Marketing at Zycus)

    Diptarup Chakraborti

    Vice President & Global Head of Marketing at Zycus

    Read Bio
  • Arjun Chatterjee (CEO & Founder of Runtime Solutions)

    Arjun Chatterjee

    CEO & Founder of Runtime Solutions

    Read Bio
  • Ankoor Dasguupta (Vice President at SHEROES)

    Ankoor Dasguupta

    Vice President at SHEROES

    Read Bio
  • PD

    Priyanka Dhelia

    Digital Marketing Manager at Tata Motors Limited

  • Carlton Dsilva (CEO & CCO of Hungama Digital Services)

    Carlton Dsilva

    CEO & CCO of Hungama Digital Services

    Read Bio
  • Mehraj Dube (Vice President at ZEE Media)

    Mehraj Dube

    Vice President at ZEE Media

    Read Bio
  • Manish Dureja (Managing Director of Jetprivilege)

    Manish Dureja

    Managing Director of Jetprivilege

    Read Bio
  • Sumanta Ganguly (National Director - Digital Transformation of PointNine Lintas)

    Sumanta Ganguly

    National Director - Digital Transformation of PointNine Lintas

    Read Bio
  • Bianca Ghose (Chief Storyteller & Head - Content at Wipro)

    Bianca Ghose

    Chief Storyteller & Head - Content at Wipro

    Read Bio
  • Amaresh Godbole (MD at Digitas)

    Amaresh Godbole

    MD at Digitas

    Read Bio
  • Ramesh Iyengar (CMD at Select Direct Marketing Communications P Ltd)

    Ramesh Iyengar

    CMD at Select Direct Marketing Communications P Ltd

    Read Bio
  • Ram Jalan (Group Marketing Head at Wave Group)

    Ram Jalan

    Group Marketing Head at Wave Group

    Read Bio
  • Priya Jayaraman (Managing Director of Propaganda India)

    Priya Jayaraman

    Managing Director of Propaganda India

  • Manjunatha K G (CEO of Kenscio Digital Marketing Private Limited)

    Manjunatha K G

    CEO of Kenscio Digital Marketing Private Limited

    Read Bio
  • Lokesh Kataria (Head - Marketing at Mattel Toys (India) Pvt. Ltd.)

    Lokesh Kataria

    Head - Marketing at Mattel Toys (India) Pvt. Ltd.

    Read Bio
  • Ajay Kaul (Chief Digital Officer at Mahindra Group)

    Ajay Kaul

    Chief Digital Officer at Mahindra Group

    Read Bio
  • Karan Kumar (CMO at Fab India)

    Karan Kumar

    CMO at Fab India

    Read Bio
  • Namrita Mahindro (Senior General Manager, Digital Transformation at Mahindra Group)

    Namrita Mahindro

    Senior General Manager, Digital Transformation at Mahindra Group

    Read Bio
  • Karthi Marshan (Head Marketing at Kotak Mahindra Group)

    Karthi Marshan

    Head Marketing at Kotak Mahindra Group

    Read Bio
  • Dr. Mickey Mehta (Founder and Managing Director of DR. MICKEY MEHTA'S 360 DEGREE WELLNESS TEMPLE PRIVATE LIMITED)

    Dr. Mickey Mehta

    Founder and Managing Director of DR. MICKEY MEHTA'S 360 DEGREE WELLNESS TEMPLE PRIVATE LIMITED

    Read Bio
  • Burzin Mehta (Group Creative Director and Digital Creative Lead of Ogilvy)

    Burzin Mehta

    Group Creative Director and Digital Creative Lead of Ogilvy

    Read Bio
  • Rajat Mehta (President & Country Head- Brand, Digital & Retail Marketing at Yes Bank)

    Rajat Mehta

    President & Country Head- Brand, Digital & Retail Marketing at Yes Bank

    Read Bio
  • Gopa Menon (Executive Vice President at Isobar India)

    Gopa Menon

    Executive Vice President at Isobar India

    Read Bio
  • Maneesh Mittal (Chief Omnichannel at Shopperstop)

    Maneesh Mittal

    Chief Omnichannel at Shopperstop

  • Sabyasachi Mitter (Managing Director of Fulcro)

    Sabyasachi Mitter

    Managing Director of Fulcro

    Read Bio
  • Punit Modhgil (Chief Marketing Officer at ValueFirst Digital)

    Punit Modhgil

    Chief Marketing Officer at ValueFirst Digital

    Read Bio
  • Sabiha NS Khan (AVP - Account Planning and Strategy at Watconsult)

    Sabiha NS Khan

    AVP - Account Planning and Strategy at Watconsult

    Read Bio
  • Sandeep Nagpal (Vice President & Head of Marketing at Cvent)

    Sandeep Nagpal

    Vice President & Head of Marketing at Cvent

    Read Bio
  • Kaustubh Nande (Director Marketing of MSC Software)

    Kaustubh Nande

    Director Marketing of MSC Software

    Read Bio
  • Nitin Naresh (Managing Director of MAGNON\TBWA)

    Nitin Naresh

    Managing Director of MAGNON\TBWA

    Read Bio
  • Anita Nayyar (CEO of Havas Media)

    Anita Nayyar

    CEO of Havas Media

    Read Bio
  • Zankrut Oza (Head of PR and Communication at Ministry of Railways)

    Zankrut Oza

    Head of PR and Communication at Ministry of Railways

    Read Bio
  • Prashant Puri (CEO & Co-Founder of AdLift)

    Prashant Puri

    CEO & Co-Founder of AdLift

    Read Bio
  • Arvind R P (VP Marketing & Analytics at Kaya Limited)

    Arvind R P

    VP Marketing & Analytics at Kaya Limited

    Read Bio
  • Dooj Ramchandani (Co-founder, Chief Creative & Strategy Officer of Blink Digital)

    Dooj Ramchandani

    Co-founder, Chief Creative & Strategy Officer of Blink Digital

    Read Bio
  • Praveen Rao (General Manager & SVP at Censhare)

    Praveen Rao

    General Manager & SVP at Censhare

    Read Bio
  • Basant Rathore (Sr VP - Strategy, Brand & Business Development at Jagran Prakashan Ltd)

    Basant Rathore

    Sr VP - Strategy, Brand & Business Development at Jagran Prakashan Ltd

    Read Bio
  • Ajay Row (Managing Partner at The Row Partnership)

    Ajay Row

    Managing Partner at The Row Partnership

    Read Bio
  • Monisha Sahu (Senior Group Manager - Marketing at Mahindra Comviva)

    Monisha Sahu

    Senior Group Manager - Marketing at Mahindra Comviva

    Read Bio
  • Jodie Sangster (CMO Liaison Lead at IBM Watson)

    Jodie Sangster

    CMO Liaison Lead at IBM Watson

  • Priyanka Sehgal (Vice President, Content & Strategy, TV & Digital at Network18)

    Priyanka Sehgal

    Vice President, Content & Strategy, TV & Digital at Network18

  • Sonia Serrao (Global Media lead & Head Marketing procurement -South Asia at TGBL)

    Sonia Serrao

    Global Media lead & Head Marketing procurement -South Asia at TGBL

    Read Bio
  • Raj Sharma (Chairman at MRSS India)

    Raj Sharma

    Chairman at MRSS India

    Read Bio
  • Rahul Singh (Senior Marketing Director of SAP)

    Rahul Singh

    Senior Marketing Director of SAP

  • Shelly Singh (COO & Co-Founder of DMAasia)

    Shelly Singh

    COO & Co-Founder of DMAasia

  • Rubeena Singh (CEO of iProspect India)

    Rubeena Singh

    CEO of iProspect India

    Read Bio
  • Ruth Stevens (President at eMarketing Strategy)

    Ruth Stevens

    President at eMarketing Strategy

    Read Bio
  • Matt Sullivan (Managing Director of International ECHO Awards at DMA)

    Matt Sullivan

    Managing Director of International ECHO Awards at DMA

    Read Bio
  • Kaushal Thakkar (Founder & MD of INFIDIGIT Consultants Pvt. Ltd.)

    Kaushal Thakkar

    Founder & MD of INFIDIGIT Consultants Pvt. Ltd.

    Read Bio
  • Sachin Uppal (CMO at Play Games24x7 Pvt. Ltd.)

    Sachin Uppal

    CMO at Play Games24x7 Pvt. Ltd.

    Read Bio
  • Balaji Vaidyanathan (Deputy Head - Marketing at Franklin Templeton Investments)

    Balaji Vaidyanathan

    Deputy Head - Marketing at Franklin Templeton Investments

    Read Bio
  • Priti Vandana (Senior Manager- Marketing and Communications at Data Security Council of India)

    Priti Vandana

    Senior Manager- Marketing and Communications at Data Security Council of India

    Read Bio
  • Elizabeth Venkataraman (Executive Vice President - Marketing at Kotak Mahindra Bank)

    Elizabeth Venkataraman

    Executive Vice President - Marketing at Kotak Mahindra Bank

    Read Bio
  • Puneet Vidyarthi (Associate Vice President & Head - Marketing & Digital Innovations at JCB India Limited)

    Puneet Vidyarthi

    Associate Vice President & Head - Marketing & Digital Innovations at JCB India Limited

    Read Bio
Menu