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Jul 17, 2015 (8 PM - 9 PM)

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Asif  Agha (Professor of Anthropology at University of Pennsylvania)

Asif Agha

Professor of Anthropology at University of Pennsylvania

Professor Asif Agha is the Chair of the Department of Anthropology at University of Pennsylvania. With over 20 years of teaching experience at University of Pennsylvania, UCLA, Vassar College and University of Chicago, he boasts a wide range of research interests from Anthropology to Linguistics, from History to Sociology. He has received extensive awards and published many articles and books.

The things people buy and display through their activities convey something about their social characteristics and lifestyles.  How do things acquire the capacity to convey lifestyle images? What role does advertising play in this process? The seminar takes a historical perspective on “lifestyle” as a cultural construct and discusses contemporary examples of how products are linked to lifestyles and confer social characteristics on their users.