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Conference overview

Digital Economy is transforming several industries globally; the retail sector has borne the brunt of it. The advent of e-commerce that ushered in bankruptcies of several mega-retailers in the West (like Toys R US, Sears, RadioShack, etc.) shows no sign of slowing. In Malaysia, the proportion of retail business conducted online has steadily climbed to five-percent, and seems to be following the same trend observed in China, the U.K., and the U.S. – all markets in which e-commerce accounts of more than 10% of retail business and continues to eat the share of brick-and-mortar retailers.

However, the transformational power of Digital Economy is not limited to e-commerce alone. Several other technology-enabled developments are emerging. Malaysian retailers are already grappling with "Big Data" analytics, using a variety of cashless payment methods, and have started to experience the force of "gig economy". A few others, such as the internet of things (IOT) and Blockchain, are waiting in the wings. While trying to make sense of these digital drivers of the business environment, retailers also face equally challenging logistics-related questions. These questions, such as the ones below, will get compounded by the emerging digital developments.

  • How should brick-and-mortar retailers integrate the online store into their business to provide an omnichannel experience? Should e-commerce retailers go physical as well?
  • How should e-commerce and omnichannel retailers organize the last-mile delivery?
  • How should payments be handled – in stores, online, or upon delivery?
  • How should product returns and reverse logistics be organized?

Just like last year, this year's conference brings together a selected group of experts, from a broad range of domains, engaged in this transformation. Join us for a unique chance to hear their thoughts and ask them your questions directly, in a lavish yet intimate setting of Sasana Kijang on March 5, 2019!


  • Leveraging information technology: What to do and what not to do?
  • Building end-to-end, bi-directional supply chains for 21st century retail
  • Thinking beyond e-commerce: Gig-economy, Big Data, e-payments, and more!


  • Retail firms, logistics service providers: CEOs and owners, middle and senior executives of strategy, supply chain, marketing, operations, and logistics
  • FMCG companies: middle and senior executives in sales and marketing, strategy, supply chain mgmt.
  • Entrepreneurs interested in retail supply chains
  • IT service providers and consultants with focus on retail operations
  • Executives and planners from government agencies supporting retail, SMEs, technology
  • Academics with research interests in retail supply chains







Poster Session

One-on-one conversation with MISI researchers at your own pace











New Business Models in the Digital Economy

Francesca ChiaChristophe LejeuneR. Ramanathan

1:15-1:35 pm
Christophe Lejeume : E-commerce marketplace for a traditional brick-and-mortar

1:40-2:00 pm
Francesca Chia : Defining future of work in Malaysian digital economy

2:05-2:25 pm
R. Ramanathan : Supply chains for bottom-of-the-pyramid aka B40

2:30-3:20 pm
Panel discussion: Why do we need to rethink retail supply






Supply Chains in the Digital Economy

Dirk LembregtsThillai Raj T. RamanathanKenil Vilangappara

3:15-4:05 pm
Dirk Lembregts : Leading organizational transformations to adapt traditional supply chains for the digital economy

4:10-4:30 pm
Kenil Vilangappara : Effective management of the principal’s supply chain as a logistics company

4:35-4:55 pm
Thillai Raj Ramanathan : Ecosystems to support growth of entrepreneurial startups and enterprises in digital economy

5:00-5:50 pm
Panel discussion: Building and transforming supply chains to leverage the digital economy



  • Regular Registration

    RM 500

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  • Group Registration (3 person from same organization): RM400 (early bird) | RM450 / person

    RM 1,350

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  • Members of MISI Partner Companies

    RM 400

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