In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.
* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.
Workshop 3: "Understanding the Media and Building Win-Win Relationships" on 15 January
• Understanding the Hong Kong media
• Understanding media development and the evolution from traditional media to new media
• Dissecting media operations for better partnerships