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PR is about relationship building, trust and transparency in communications.

This month we invite two senior executive dynamic women leaders from well-established PR agencies to share their insights into what is required for strong Branding and Communication in these times of change and uncertainty.

To what extent has the Asian Games strengthened the image of Indonesia as an international partner or destination for tourists? What do they recommend as the PR strategies for Indonesia to continue building a strong Brand Image and PR portfolio?

What are the challenges imposed by the emergence of digital and social media marketing and influencer marketing? Are women more emotionally connected to have an advantage in creative careers? Is that advantage properly represented?

A 'must attend' for all those whose role involves shaping brands, perceptions and whose success relies on getting your PR right. Tips for successful careers in creative.