Rob van Eck has been in China since 2005. Coming from a family background of food and hospitality, his focus was always going to be on creating customer value and satisfaction. After finishing his MBA and Msc studies at Nyenrode University, he moved to Ireland to work for Oracle, as a consultant for the private and public sector. The next step in his career turned out to be a more exotic one. His former classmate and director of one of the largest family owned trading companies in The Netherlands asked him to take charge of the company’s new project in China. After a few days spent in Shenzhen, Rob decided to become shareholder and director of the newly formed Shenzhen Intra Industry which has turned into a trading group dealing with general merchandise products for retailers worldwide. The company is handling over 20.000 products of which a good part are under license of famous brands such as, Goodyear, Dunlop, Disney, Grundig, Black & Decker, Stanley, Duracell amongst others. The company has built up a large network among suppliers and retail partners such as Walmart, Carrefour, K-Mart, Costco and the likes all over the world. For over 3 years the company is also involved in technology related projects for which it established Join Ventures for Smart Home and Smart Retail products that make use of AI (Artificial intelligence) and other latest technologies available in the market.